Colgate® Sensitive Pro-Relief™ Toothpaste with Pro-Argin™ Technology


Provides instant and lasting relief* from dentin hypersensitivity.

*For instant relief, apply directly to the sensitive tooth with fingertip, and massage gently for 60 seconds, once a week or less frequently.

*For lasting relief, apply to a gentle toothbrush making sure to brush all sensitive areas of the teeth. Brush twice daily.


  • Ingredients


    Calcium carbonate, Water, Sorbitol, Arginine Bicarbonate, Sodium Lauryl Sulfate, Flavor, Sodium Monofluorophosphate, Cellulose Gum, Sodium Bicarbonate, Tetrasodium Pyrophosphate, Benzyl Alcohol, Sodium Saccharin, Xanthan Gum, CI 77891


  • How It Works

    Pro-Argin™ technology plugs and seals open dentine tubules with a calcium-rich mineral layer.

  • Proven Effectiveness

    • Relieves hypersensitivity when applied to an affected tooth for one minute 1
    • Significant relief from hypersensitivity after 2, 4 and 8 weeks’ use compared with regular fluoride toothpaste 2
    • Occludes exposed dentine tubules from external stimuli - helping to prevent tooth sensitivity 3, 4
    1. Nathoo S et al. J Clin Dent 2009; 20 (Spec Iss): 123-130.
    2. Docimo R et al. J Clin Dent 2009; 20 (Spec Iss): 17-22.
    3. Petrou I et al. J Clin Dent 2009; 20(1): 23-31.
    4. Cummins D. J Clin Dent 2009; 20(1): 1-9.
  • Other Variants

    Colgate® Sensitive Pro-Relief™ Complete Protection

    Colgate® Sensitive Pro-Relief™ Enamel Repair

    Colgate® Sensitive Pro-Relief™ Repair & Prevent